Social media marketing is all about experimenting, making mistakes and learning from those mistakes. From that, I have put together some most common (yet most important) tips to optimise your law firm’s social media marketing strategy. Build connection with the target audience One of the main challenges of online marketing is building authentic connection with…

Your presence on Twitter is essential for a comprehensive online marketing strategy. In this third post of Social Media series, I will give you some tips to utilise Twitter to generate business and to market your legal practice. If you are not already on Twitter, do not worry, it is never too late to start on any social…

LinkedIn is undoubtedly a powerful tool for lawyers to make new connections, generate new business leads, and establish their professional brand. Here are a few tips to utilise LinkedIn effectively: Profile Complete your profile sections as much as possible- aim for the All-Star Profile Strength. Most people remember photos more than they remember names. It…

Many lawyers are not very optimistic about the importance of social media channels in their law practice. However, social media channels such as Facebook can be a great tool to market your law practice and reach out to new clients. According to the American Bar Association: “Used carefully, social media can give your firm a…