About Us

We are a team of non-practising lawyers with diverse skills and experiences. We collaborate with creators, doers and thinkers to formulate tailored (sometimes unconventional) strategies for law firms to help them showcase their differentiators and gain a competitive advantage. Our strategies are not based on the initiatives of your peer firms and bring an outsider’s perspective into the decision-making process.

Our services provide law firms:
➕ better visibility in their target market
➕ building and maintaining effective business relationships with their clients and strategic partners
➕ establishing the firm and its professionals as thought-leaders in their practice areas

Some of the key members of our team include:

Vassu Arora

Principal Consultant

Hello! I am Vassu, a non-practising lawyer based in Delhi, India. I have worked with alternative legal service providers (ALSPs), law firms and legal edtech companies in business development and marketing roles. I have also helped LexisNexis India to streamline its legal publishing strategy.

Siddharth Parashar

Consultant

Hello! I am Siddharth, a non-practising lawyer working at the intersection of corporate strategy, human resource management and law. I help Deloitte USI Consulting in managing employee relations, preparing policies and talent acquisition.

Sampada Ghate

Consultant

Hello! I am Sampada, a non-practising lawyer with a keen interest in corporate and commercial laws. I help Franklin Templeton Investment in drafting and negotiating Over-The-Counter (OTC) Derivatives Agreements.