Is there actually a fifth ‘P’?

All the way back in Chapter 2, I introduced some principles I learned on the very first day of my marketing degree; namely, the ‘marketing mix’ and, more specifically, Dr Philip Kotler’s four Ps: Product: What do you offer your clients? How do you deliver those services? What is your client value proposition? Position: How…

Why Your Law Firm Must Stand Out From The Crowd

Read the website or review the marketing materials of any law firm within arm’s reach of you right now. What will you find? Virtually everyone pitching clients on the same few terms: lawyer excellence, lawyer expertise, lawyer experience, and lawyer pedigree. And law firms wonder why clients keep saying, “I hire the lawyer, not the…

9 tips for young attorneys to be successful

I remember when I was about to start my first job at a law firm in Philadelphia. I was 25 years old, had just finished a clerkship, and wanted to hit it out of the park. I read books on how to be a great associate: what to do (and not do!), how to bill,…

Sports Lawyer 101

The inspiration for this post is something that I had read a few years ago on www.lawinsport.com. The article by Sean Cottrell is a must-read by persons looking to breakthrough in the sports industry and particularly in sports law.  This list is a summary of my own experiences and discusses the key lessons that I have learnt in…