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Category: Guest Column

Guest Column

8 powerful cures for an allergic reaction to marketing

4 Jul 2018Nov 16, 2019
I know that many of you reading this went to law school without ever giving thought to the idea of having to market your services. Perhaps you went to law…
Guest Column

10 tips for mental health of lawyers

21 Apr 2018Apr 22, 2018
When we think of the profession of law, the image often conjured is that of power suits, high stake negotiations and extended courtroom battles. In the midst of the thrill,…
Guest Column

Law Firm Business Development = Building Relationships!

6 Mar 2018Mar 6, 2018
Yes, you read it right. It is as simple as that! Yet many find it difficult to comprehend. I wonder why?! When I stepped into the professional world after graduating…
Guest Column

Law Firm Business Development: A holistic approach

11 Feb 2018Feb 28, 2018
Communication is the key for business development. To ensure that law firm’s internal communication is consistent with its external communication a synergy between its business development team and the lawyers…
Guest Column

Is there actually a fifth ‘P’?

15 Oct 2017Jun 20, 2018
All the way back in Chapter 2, I introduced some principles I learned on the very first day of my marketing degree; namely, the ‘marketing mix’ and, more specifically, Dr…
Guest Column

Legal Business Development: The what and how of staying visible to your audience

30 Sep 2017Mar 1, 2018
While I will be the first to sympathise with you when you say you didn’t enter the law to become a salesperson, by the same token I am not going…
Guest Column

Why Your Law Firm Must Stand Out From The Crowd

25 Apr 2017Mar 1, 2018
Read the website or review the marketing materials of any law firm within arm’s reach of you right now. What will you find? Virtually everyone pitching clients on the same…
Guest Column

9 tips for young attorneys to be successful

20 Apr 2017Mar 1, 2018
I remember when I was about to start my first job at a law firm in Philadelphia. I was 25 years old, had just finished a clerkship, and wanted to…
Guest Column

Sports Lawyer 101

5 Feb 2017Mar 1, 2018
The inspiration for this post is something that I had read a few years ago on www.lawinsport.com. The article by Sean Cottrell is a must-read by persons looking to breakthrough in the…

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Indonesia & SE Asia: 7th Annual International Arbitration & Regulatory SummitNov 22nd, 2019
Vassu Arora

Vassu Arora

I help law firms to generate more revenue by implementing customised business development and marketing strategies as an independent consultant. If you are interested in grabbing coffee and discussing law firm business development, legal marketing or legal publishing, do not hesitate to contact me at vassu@lawstrat.com.

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