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Category: Guest Column

Guest Column

8 powerful cures for an allergic reaction to marketing

4 Jul 2018Apr 24, 2021
I know that many of you reading this went to law school without ever giving thought to the idea of having to market your services. Perhaps you went to law…
Guest Column

10 tips for mental health of lawyers

21 Apr 2018Apr 22, 2018
When we think of the profession of law, the image often conjured is that of power suits, high stake negotiations and extended courtroom battles. In the midst of the thrill,…
Guest Column

Law Firm Business Development = Building Relationships!

6 Mar 2018Mar 6, 2018
Yes, you read it right. It is as simple as that! Yet many find it difficult to comprehend. I wonder why?! When I stepped into the professional world after graduating…
Guest Column

Law Firm Business Development: A holistic approach

11 Feb 2018Feb 28, 2018
Communication is the key for business development. To ensure that law firm’s internal communication is consistent with its external communication a synergy between its business development team and the lawyers…
Guest Column

Is there actually a fifth ‘P’?

15 Oct 2017Jun 20, 2018
All the way back in Chapter 2, I introduced some principles I learned on the very first day of my marketing degree; namely, the ‘marketing mix’ and, more specifically, Dr…
Guest Column

Legal Business Development: The what and how of staying visible to your audience

30 Sep 2017Mar 1, 2018
While I will be the first to sympathise with you when you say you didn’t enter the law to become a salesperson, by the same token I am not going…

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Older Posts

Thailand & SE Asia: 3rd Annual International Arbitration & Corporate Crime Summit

Jul 5, 2022
9 days to go.

Singapore: Technology- Effects on Arbitration and Corporate Crime in SE Asia

Jul 21, 2022
25 days to go.
LawStrat

LawStrat

Hello! I am Vassu, a non-practising lawyer based in Delhi, India. I help law firms to amplify their business development and marketing initiatives through tailored (sometimes unconventional) solutions. If you would like to request an introductory consultation, please use the contact form available on the website.

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