Guest Column 8 powerful cures for an allergic reaction to marketing 4 Jul 2018Apr 24, 2021 I know that many of you reading this went to law school without ever giving thought to the idea of having to market your services. Perhaps you went to law…
Guest Column 10 tips for mental health of lawyers 21 Apr 2018Apr 22, 2018 When we think of the profession of law, the image often conjured is that of power suits, high stake negotiations and extended courtroom battles. In the midst of the thrill,…
Guest Column Law Firm Business Development = Building Relationships! 6 Mar 2018Mar 6, 2018 Yes, you read it right. It is as simple as that! Yet many find it difficult to comprehend. I wonder why?! When I stepped into the professional world after graduating…
Guest Column Law Firm Business Development: A holistic approach 11 Feb 2018Feb 28, 2018 Communication is the key for business development. To ensure that law firm’s internal communication is consistent with its external communication a synergy between its business development team and the lawyers…
Guest Column Is there actually a fifth ‘P’? 15 Oct 2017Jun 20, 2018 All the way back in Chapter 2, I introduced some principles I learned on the very first day of my marketing degree; namely, the ‘marketing mix’ and, more specifically, Dr…
Guest Column Legal Business Development: The what and how of staying visible to your audience 30 Sep 2017Mar 1, 2018 While I will be the first to sympathise with you when you say you didn’t enter the law to become a salesperson, by the same token I am not going…
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