Social media marketing is all about experimenting, making mistakes and learning from those mistakes. From that, I have put together some most common (yet most important) tips to optimise your law firm’s social media marketing strategy.
Build connection with the target audience
One of the main challenges of online marketing is building authentic connection with the target audience. Connecting on a personal and a professional level with the target audience is of utmost importance to maximize the effectiveness of any social media marketing initiative. Respond to every comment and message received on social media channels. Participate in chats and discussions. Provide answers to basic legal queries. Building a connection which is authentic will also help to humanize the brand which increases the likelihood of building a real world relationship.
Publish good quality content consistently
Publishing good quality content consistently across social media channels is the key to succeed in social media marketing. Your content should be targeted towards existing clients and potential clients. One of the important points is to avoid using jargons or legalese; use plain English so the content is easily understood by everyone, irrespective of their level of knowledge of laws. Focus on creating good quality content rather than quantity of content. Prepare social media strategy separately for every social media channel and utilize content scheduling applications such as Buffer or Hootsuite to schedule posts, updates and tweets. Reuse every piece of content across different social media channels.
Publish graphics and visuals to increase engagement
Undoubtedly, graphics and visuals increase engagement on social media channels. However, creating them requires a certain skill-level and a considerable amount of time. Use free applications such as Pablo to create graphics and visuals.
Use audience insights to develop and improvise content and publishing strategy
Use audience insights provided by Facebook, LinkedIn and Twitter to understand and learn about your audience. Utilize this data to develop and improvise content and publishing strategy. You can also create an Excel worksheet to track progress of each social media channel.
Did you find some helpful tips in this post?
Let me know in the comments.